Content Marketing, Simplified: The Brand Story [VIDEO]

https://youtu.be/Ciduy3IpbGc

In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content - misperceptions, pitfalls, and why brand voice matters more than you think.

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Brand Voice: When is a Swear Word Not a Swear Word?

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How to Position Your Brand (Even if You’re a Tiny Fish in a Big Pond)