Is your team working too hard on marketing that’s not getting anywhere?

Let’s fix that.

Small marketing teams are under a lot of pressure.

OK, all marketing teams are under a lot of pressure.

But when your marketing relies on just 1 to 3 people on a shoestring budget, there is never enough time to do it all.

You’re trying. Your team is busy all the time.

But there’s still not enough time to get to everything on the plan.

And the things you are getting done don’t seem to be landing with much impact.

It’s not your people. It’s your plan.

Most small marketing teams fall into one of two traps.

  1. ACTION WITHOUT STRATEGY.

There’s no time to step back and figure out whether things are working. Leaders are in the trenches, too.

Smart, talented people are burning out as they churn out top-notch content that doesn’t move the needle.

2. strategy without execution.

Some teams have a great marketing plan. But it’s not scaled to fit their resources—in time, energy, or money.

So, try as they might, they can never get into a consistent rhythm that gets everything done.

I know the way out of both traps.

I’ll help you get there.

“Dana helped me identify my voice, find the words that precisely captured what was important to my target audience, and make the process easy and fun.”

— MICHAEL MESSER, DISCERNING STRATEGIES

Your 3-step path to results without burnout.

  • Brand Foundations

    Let’s get aligned on what matters: goals, messaging, and making an impression that sticks.

  • Realistic Strategy

    A detailed plan including pieces that strategically connect, KPIs to measure them, realistic timelines, and workflows that work for your team.

  • Accountable Execution

    I’ll be the accountability partner making sure you follow through. I’ll coach you through obstacles and step in when you need support.

Meet Dana

I’ve been where you are.

The first time I led a marketing department, it was a department of one. Just me.

That didn’t scare me, because I knew how to do the work.

But I didn’t know how to plan which work to do when. I churned out content, launched campaigns, researched avatars—I was always running and never getting anywhere.

The next time I led a department, I stepped back. I started with a goal-focused strategy, in which every piece connected and I only committed to what I had time to execute.

I still made plenty of mistakes. But I learned from them. So I can help you avoid making the same ones.

That second approach made all the difference. I unlocked new levels of achievement for a brand that was previously all but nonexistent.

And I did it without burning myself out or blowing my budget.

Then I went out on my own and I helped another team do the same thing. And then another.

Seeing the pattern? Step on up and join it.

“Give Dana a ring if you’re looking to develop clear messaging and thoughtful content.

She‘s a great researcher who knows how to take my ramblings and put structure around them.

And she’s an awesome person to work with.”

— LAUREN BALIK, UPRIGHT ANALYTICS

marketing consulting, content, and coaching for small teams

Here are a few of the things I can do for you:

  • Brand Strategy and Development

  • Brand Audits

  • Content Strategy and Planning

  • Content Coaching and Development

  • Written Content Creation

  • Editing and Content Management

  • Repurposing Audits

  • Website Copywriting

  • Website Copy Audits

  • Content Project Management

  • Execution Coach and Accountability Partner

“Dana’s the best there is. A gifted interviewer, strategist, writer, and storyteller. She’s my go-to content professional.”

— Angela Johansson, NIU Foundation